Data is frequently used within multi-year programs. This mainly involves data on the implementation/project side. NGOs exchange data on results and impact, and data on related costs. On the fundraising side, each donor partner also has a great need for data and information. Fundraisers have to "sell" the project, and to do that, they need a lot of information. Information about the concrete impact, about the participating partners, about the activities carried out.

Moreover, this information must also be made recognizable and close to the target groups of potential givers. This involves both numerical information about results and impact, but also personal stories. Not only in text, but also in the form of video and other channels. This

information should be acquired prior to the project, to warm up potential givers to the project. Also during project implementation to inform givers about interim results and to make additional giving requests if necessary.

Finally, also after completion to thank givers and possibly connect them with another (follow-up) project. In many organizations, fundraisers spend significant time in collecting, editing and publishing project information for the different target groups. The connection between projects and fundraising is often perceived as a bottleneck.

ParaPact wants to help these fundraisers by offering them a Platform in which project information in all phases of the project, by all partners involved in the project, is easily collected and processed into information that can be displayed directly on a Project Information Platform. To (potential) givers this information can be offered in a personalized way. To which, of course, a Call-to-Action can be added that is picked up by a marketing automation platform or an action platform. This way we make a direct connection between fundraisers and projects. Impact marketing thus becomes truly workable and manageable!

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Impact marketing thus becomes truly workable and manageable!

Advantages for ParaPact members

  • ParaPact members speak the same information language regardless of the applications they use. As a result they can work adequately and safely together in consortia, decrease their start-up and overhead costs and gain access to best-practice data collected at projects worldwide.
  • By using a PowerBi dashboard, all members within consortia have access to the same data allowing all members to steer their projects based on actual and relevant information.
  • Organisations can spend more time on their core business instead of collecting and synchronizing data.
  • By sharing validated historical data, future projects can be more effectively designed based on data of successful earlier projects. Quality of programs increases.
  • Access to project data will also remain active to the target groups, even when programs have been finalized. This ensures that a community or a region can continue to use the data independently. They can use the data to create more sustainable programs. Of course with all necessary safeguards in place.
  • Members learn from each other’s data about, for example, regions or themes (water, agriculture, education etc). Members can connect to the network of experts in ParaPact.
  • Collecting, synchronizing and analyzing data and reporting information is an expensive process. Governments and donors are aware of this. For both governments and donors it is important that data is dealt with in a adequate and sustainable manner. As a results of their ParaPact membership, members can demonstrate they give priority to safe and substainable data processing.

How to cover this in your (donor) budgets or proposal?

Several donors are willing to cover innovative reporting tools. In many projects there is always a need and specific message to communicate with the constituency.

donor-engagement
  • With a fixed % of the fundraising costs ParaPact is your digital fundraiser during a campaign.
  • ParaPact validates data into relevant actual communication information to increase the engagement of your constituency.
  • ParaPact supports implementing (local) partners with data collection, online and offline via easy and efficient tools (apps).